Earth Fresh Packaging
OrangeKeel’s task - A complete package. Brand Clarity, Rebrand, Redesign, Rebuilding the whole product family tree.
Marketing and Innovation Strategy
Utilizing our Brand Clarity™️ process, we helped Earth Fresh come to understand the reality of the business and to define language & visual expressions leveraging its legacy and capitalizing on the emotional connection to the earth.
Earth Fresh packed and sold a lot of potatoes. But one would be hard pressed to recognize that this impressive product line up came from the same organization. We worked with Earth Fresh to redefine and re-categorize the entire product line and create an environment where new products could be introduced in a seamless and logical fashion.
As you will readily see when viewing the ‘before’ photos here, Earth Fresh was almost entirely inconsistent with little little impact on shelf. Orange Keel created an entirely refreshed brand hierarchy.
Once we had a cohesive brand platform and category foundation we turned our attention to brand expression. Orange Keel designed and executed all elements of the new Earth Fresh brand offering including packaging, collateral material, display, vehicle livery, promotion, and a comprehensive website rebuild. (http://earthfreshfoods.com/)