CASE STUDY

Earth Fresh Packaging

OrangeKeel’s task - A complete package. Brand Clarity, Rebrand, Redesign, Rebuilding the whole product family tree.
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Marketing and Innovation Strategy

Utilizing our Brand Clarity™️ process, we helped Earth Fresh come to understand the reality of the business and to define language & visual expressions leveraging its  legacy and  capitalizing on the emotional connection to the earth.

Brand Audit

Earth Fresh packed and sold a lot of potatoes. But one would be hard pressed to recognize that this impressive product line up came from the same organization. We worked with Earth Fresh to redefine and re-categorize the entire product line and create an environment where new products could be introduced in a seamless and logical fashion.

Brand Strategy

As you will readily see when viewing the ‘before’ photos here, Earth Fresh was almost entirely inconsistent with little little impact on shelf.   Orange Keel created an entirely refreshed brand hierarchy.

Brand Creation

Once we had a cohesive brand platform and category foundation we turned our attention to brand expression. Orange Keel designed and executed all elements of the new Earth Fresh brand offering including packaging, collateral material, display, vehicle livery, promotion, and a comprehensive website rebuild. (https://earthfreshfoods.com/)

Designed for Organics lineup as well as the International Regional offerings.
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EarthFresh is…a team of fantastic people who are joined together by the same belief – that “fresh produce is a way of life”. Our staff is comprised of passionate, caring, hard working men and women … who adhere to “best practices” … and who always maintain the highest levels of honesty and integrity in everything they do.
 
I can confidently state that the Orange Keel team fit with our ethos and approach like a hand in a glove. Their work helped us bring clarity to the brand at all levels of the organization while delivering a cohesive and relevant expression of our mission to all elements of our marketing mix.”
Stephanie Cutaia, Marketing Manager, Earth Fresh Foods
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