Our client challenged us to develop a new package design with a natural capacity to be extended across a range of products. We focused on sustainability, on designing for a changed world.

This project was initiated due to the pandemic.

 

We came up with a fresh, simple graphic solution, colourful, and contemporary. We deployed a whimsical approach, inviting and easy to navigate the many different combinations of meal offerings.

 

Once we established the look and feel our client felt confident enough to move forward with line extensions for both US and Canadian market.