Our challenge was to launch a new Plant Based brand.  A new entry for our client in the Middle East in the meatless program.  With a mandate to launch in all Middle Eastern markets, we had to come up with a naming and design strategy that would cater to both the English and Arabic Market.

We were looking to establish a sustainable package, using all recyclable packaging. The design had to be fresh and unique. Something that consumers could quickly identify the brand and the products. One that can compete in leading edge grocery stores such as Waitrose, Carfour and other international retailers in Dubai.