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Soup's On

The challenge was to use a sustainable packaging solution. Instead of using a plastic tub,
a glass mason jar was selected.


Offering a full range of 100% plant based soups, we worked with Soup's On to create a family of soup labels that embody the flavour and wholesomeness of their ready to heat and eat products. The use of a classic water colour illustration focusing on the vegetables as ingredient cues, we bring to the forefront the taste appeal of the

home cooked soups your mom used to make.The re-usable mason jar further embodies the feel good home cooking.

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